Justin Cole, CFP®, serves clients through his Kingsview Partners practice in Clare, Michigan. Originally from Greenville, Michigan, he entered the financial services industry in 2012 after a path that included service in the United States Marine Corps, work in his family’s restaurant, and a strong foundation shaped by small-town values, discipline, and hard work. He earned his bachelor’s degree from Aquinas College in Grand Rapids and has built his career around helping individuals, families, and business owners pursue meaningful financial progress with clarity and confidence.
A Planner Focused on Clarity, Relationships, and Long-Term Growth
Justin believes the best work happens when you are helping others succeed. Financial planning gives him the opportunity to build deep, lasting relationships while helping clients align their money with their goals and values. Over time, many of those client relationships grow into something deeper, as he has the privilege of walking alongside people through some of life’s most important milestones.
His approach to advising reflects the same mindset he brings to coaching: clarity, teamwork, discipline, and steady long-term growth. As a business owner himself, Justin understands the real-world challenge of balancing financial decisions with family priorities and personal goals. Clients know him as approachable, honest, and genuinely invested in their success, both financially and personally. He focuses on building confidence through clear, intentional planning that helps people feel grounded in where they are headed and why.
Outside the Practice
Justin and his wife, Courtney, live in Clare, Michigan, and are raising their four boys: Jayden, Cannon, Jordan, and Cruz. Faith and Christian values are central to Justin’s family and continue to shape the way he approaches life, relationships, and service. He also coaches high school football, an experience that continues to shape his view of leadership, growth, and investing in people over time. With the rest of his free time, him and his family’s lives revolve around sports, the outdoors, and staying active together.